Abstract
Given the high uncertainties in the online marketplaces, consumers always worry about making wrong decisions that will elicit strong negative emotions like regret. Consumers are normally exposed to review valence and scarcity message in the online shopping context. However, how these factors jointly influence consumers’ purchase intention from anticipated regret perspective remains unknown. To this end, we will adopt the regret theory and conduct laboratory experiments to explain and test how the review valence and the scarcity message influence anticipated regret for buying and anticipated regret for not buying which further influence consumers’ purchase intention. We discuss the potential contributions and practical implications at the end of this short paper.
| Original language | English |
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| Title of host publication | PACIS 2022 Proceedings |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| ISBN (Electronic) | 9781958200018 |
| Publication status | Published - Jul 2022 |
| Event | 26th Pacific Asia Conference on Information Systems, PACIS 2022 - Online, Taipei-Sydney Duration: 5 Jul 2022 → 9 Jul 2022 https://aisel.aisnet.org/pacis2022/ (Conference Proceeding) |
Publication series
| Name | PACIS Proceedings |
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Conference
| Conference | 26th Pacific Asia Conference on Information Systems, PACIS 2022 |
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| City | Online, Taipei-Sydney |
| Period | 5/07/22 → 9/07/22 |
| Internet address |
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User-Defined Keywords
- Online review valence
- scarcity message
- regret theory
- anticipated regret
- purchase intention
- online shopping