The effect of multiple co-branding: An exploration through associative learning theory

Xiaoxi Lian, Kit Kwong Allan Chan

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of AMA Winter Educators’ Conference 2011: Marketing Theory and Applications
Publisher	Currans
Pages	33
Number of pages	1
ISBN (Print)	9781618390646
Publication status	Published - Feb 2011
Event	AMA Winter Educators’ Conference 2011: Marketing Theory and Applications - Austin, United States Duration: 18 Feb 2011 → 20 Feb 2011

Conference	AMA Winter Educators’ Conference 2011: Marketing Theory and Applications
Period	18/02/11 → 20/02/11

Cite this

@inproceedings{1b8054f0b3d94b4c847ac4a3fd01fbf3,

title = "The effect of multiple co-branding: An exploration through associative learning theory",

author = "Xiaoxi Lian and Chan, {Kit Kwong Allan}",

year = "2011",

month = feb,

language = "English",

isbn = "9781618390646",

pages = "33",

booktitle = "Proceedings of AMA Winter Educators{\textquoteright} Conference 2011: Marketing Theory and Applications",

publisher = "Currans",

note = "AMA Winter Educators{\textquoteright} Conference 2011: Marketing Theory and Applications ; Conference date: 18-02-2011 Through 20-02-2011",

}

TY - GEN

T1 - The effect of multiple co-branding: An exploration through associative learning theory

AU - Lian, Xiaoxi

AU - Chan, Kit Kwong Allan

PY - 2011/2

Y1 - 2011/2

M3 - Conference contribution

SN - 9781618390646

SP - 33

BT - Proceedings of AMA Winter Educators’ Conference 2011: Marketing Theory and Applications

PB - Currans

T2 - AMA Winter Educators’ Conference 2011: Marketing Theory and Applications

Y2 - 18 February 2011 through 20 February 2011

ER -