@inproceedings{1b8054f0b3d94b4c847ac4a3fd01fbf3,
title = "The effect of multiple co-branding: An exploration through associative learning theory",
author = "Xiaoxi Lian and Chan, {Kit Kwong Allan}",
year = "2011",
month = feb,
language = "English",
isbn = "9781618390646",
pages = "33",
booktitle = "Proceedings of AMA Winter Educators{\textquoteright} Conference 2011: Marketing Theory and Applications",
publisher = "Currans",
note = "AMA Winter Educators{\textquoteright} Conference 2011: Marketing Theory and Applications ; Conference date: 18-02-2011 Through 20-02-2011",
}