The effect of multiple co-branding: An exploration through associative learning theory

Xiaoxi Lian, Kit Kwong Allan Chan

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of AMA Winter Educators’ Conference 2011: Marketing Theory and Applications
PublisherCurrans
Pages33
ISBN (Print)9781618390646
Publication statusPublished - Feb 2011
EventAMA Winter Educators’ Conference 2011: Marketing Theory and Applications - Austin, United States
Duration: 18 Feb 201120 Feb 2011

Conference

ConferenceAMA Winter Educators’ Conference 2011: Marketing Theory and Applications
Period18/02/1120/02/11

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