The Effect of Anthropomorphism on Consumer Preference (Extended abstract)

Echo Wen Wan; Rocky Peng Chen; Liyin Jin

The Effect of Anthropomorphism on Consumer Preference (Extended abstract)

Echo Wen Wan, Rocky Peng Chen, Liyin Jin

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

The current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.

Original language	English
Title of host publication	2015 Association for Consumer Research North American Conference Proceedings
Editors	Kristin Diehl, Carolyn Yoon
Publisher	Association for Consumer Research
Pages	484-485
Number of pages	2
ISBN (Print)	9780915552009
Publication status	Published - 1 Oct 2015
Event	46th Annual Conference of the Association for Consumer Research, ACR 2015 - New Orleans, United States Duration: 1 Oct 2015 → 4 Oct 2015 https://acr.memberclicks.net/assets/docs/2015vol43.pdf (Conference proceedings )

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	43
ISSN (Print)	0098-9258

Conference

Conference	46th Annual Conference of the Association for Consumer Research, ACR 2015
Country/Territory	United States
City	New Orleans
Period	1/10/15 → 4/10/15
Internet address	https://acr.memberclicks.net/assets/docs/2015vol43.pdf (Conference proceedings )

Cite this

@inproceedings{19ee886064ce48109f7cd761030b94d4,

title = "The Effect of Anthropomorphism on Consumer Preference (Extended abstract)",

abstract = "The current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.",

author = "Wan, {Echo Wen} and Chen, {Rocky Peng} and Liyin Jin",

year = "2015",

month = oct,

day = "1",

language = "English",

isbn = "9780915552009",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "484--485",

editor = "Kristin Diehl and Carolyn Yoon",

booktitle = "2015 Association for Consumer Research North American Conference Proceedings",

note = "46th Annual Conference of the Association for Consumer Research, ACR 2015 ; Conference date: 01-10-2015 Through 04-10-2015",

url = "https://acr.memberclicks.net/assets/docs/2015vol43.pdf",

}

Wan, EW, Chen, RP & Jin, L 2015, The Effect of Anthropomorphism on Consumer Preference (Extended abstract). in K Diehl & C Yoon (eds), 2015 Association for Consumer Research North American Conference Proceedings. Advances in Consumer Research, vol. 43, Association for Consumer Research, pp. 484-485, 46th Annual Conference of the Association for Consumer Research, ACR 2015, New Orleans, Louisiana, United States, 1/10/15.

The Effect of Anthropomorphism on Consumer Preference (Extended abstract). / Wan, Echo Wen; Chen, Rocky Peng; Jin, Liyin.
2015 Association for Consumer Research North American Conference Proceedings. ed. / Kristin Diehl; Carolyn Yoon. Association for Consumer Research, 2015. p. 484-485 (Advances in Consumer Research; Vol. 43).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - The Effect of Anthropomorphism on Consumer Preference (Extended abstract)

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AU - Chen, Rocky Peng

AU - Jin, Liyin

PY - 2015/10/1

Y1 - 2015/10/1

N2 - The current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.

AB - The current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.

UR - https://acr.memberclicks.net/assets/docs/2015vol43.pdf

M3 - Conference proceeding

SN - 9780915552009

T3 - Advances in Consumer Research

SP - 484

EP - 485

BT - 2015 Association for Consumer Research North American Conference Proceedings

A2 - Diehl, Kristin

A2 - Yoon, Carolyn

PB - Association for Consumer Research

T2 - 46th Annual Conference of the Association for Consumer Research, ACR 2015

Y2 - 1 October 2015 through 4 October 2015

ER -

The Effect of Anthropomorphism on Consumer Preference (Extended abstract)

Abstract

Publication series

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Cite this