The dynamics of the Chinese film industry: factors affecting Chinese audiences’ intentions to see movies

Guangchao Charles Feng*

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

16 Citations (Scopus)

Abstract

This study attempts to understand the dynamics of the rapidly growing Chinese film industry by relying on a revised reason action model that uses a data-mining approach with aggregated data to examine the determinants of people’s intentions to see movies. The results show that attitude towards seeing movies indicated by online film ratings, collective norms represented by box-office performance and Academy Award win(s) significantly predict intentions to see movies. In addition, a movie’s year of release, star power, country of origin, adaptation from a novel and status as a sequel were significant predictors of aggregated intentions.
Original languageEnglish
Pages (from-to)658-676
Number of pages19
JournalAsia Pacific Business Review
Volume23
Issue number5
DOIs
Publication statusPublished - 20 Oct 2017

User-Defined Keywords

  • Aggregated data
  • China
  • data-mining
  • film industry
  • movies
  • ratings

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