The Dual Factor Relational Framework

Yi Hui Huang, Olwen Bedford, Yin Zhang

Research output: Contribution to conferenceConference paperpeer-review

Abstract

Individualist and collectivist cultural frameworks have been the dominant research paradigm in cross-cultural studies in management research despite evidence of conceptual and measurement problems with collectivism. This paper describes the development and empirical testing of a new theoretical model of psychological functioning that captures some of the useful elements of collectivism without its drawbacks. The proposed framework takes into account the variety of relations in an individual’s social and cultural environment by including a structural-relational factor and a rational-relational factor. The structural factor is grounded in sociological structuration theory and relational orientation characteristics. The rational factor captures important aspects of agency and is based on social exchange theory. We describe in detail the procedures used to validate the dual-factor relational orientation framework’s dimensionality and validity. We discuss the model’s role in providing an alternative to methodological individualism and application in exploring differences among Confucian societies as well as cross-cultural differences.
Original languageEnglish
Publication statusPublished - 13 Jun 2016
Event66th Annual International Communication Association Conference, ICA 2016: Communicating With Power - Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016
https://convention2.allacademic.com/one/ica/ica16/

Conference

Conference66th Annual International Communication Association Conference, ICA 2016
Country/TerritoryJapan
CityFukuoka
Period9/06/1613/06/16
Internet address

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