The digitization of the individual: conceptual foundations and opportunities for research

Christian Matt*, Manuel Trenz, Christy M K CHEUNG, Ofir Turel

*Corresponding author for this work

Research output: Contribution to journalEditorial

30 Citations (Scopus)
Original languageEnglish
Pages (from-to)315-322
Number of pages8
JournalElectronic Markets
Issue number3
Publication statusPublished - 1 Sept 2019

Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Computer Science Applications
  • Marketing
  • Management of Technology and Innovation

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