The differences in e-Sport spectatorship behavior between fans with collectivism and individualism cultural background

Taeyeon Oh, Seungmo Kim, Moonsup Hyun, Soonhwan Lee

Research output: Contribution to conference › Conference poster › peer-review

Original language	English
Publication status	Published - Jun 2022
Event	37th Annual North American Society of Sport Management Conference, NASSM 2022 - Atlanta, GA, United States Duration: 2 Jun 2022 → 4 Jun 2022

Conference	37th Annual North American Society of Sport Management Conference, NASSM 2022
Country/Territory	United States
City	Atlanta, GA
Period	2/06/22 → 4/06/22

Cite this

@conference{b669ee80a95e4285a64bc64d18983e97,

title = "The differences in e-Sport spectatorship behavior between fans with collectivism and individualism cultural background",

author = "Taeyeon Oh and Seungmo Kim and Moonsup Hyun and Soonhwan Lee",

year = "2022",

month = jun,

language = "English",

note = "37th Annual North American Society of Sport Management Conference, NASSM 2022 ; Conference date: 02-06-2022 Through 04-06-2022",

}

The differences in e-Sport spectatorship behavior between fans with collectivism and individualism cultural background. / Oh, Taeyeon; Kim, Seungmo; Hyun, Moonsup et al.
2022. Poster session presented at 37th Annual North American Society of Sport Management Conference, NASSM 2022, Atlanta, GA, United States.

Research output: Contribution to conference › Conference poster › peer-review

TY - CONF

T1 - The differences in e-Sport spectatorship behavior between fans with collectivism and individualism cultural background

AU - Oh, Taeyeon

AU - Kim, Seungmo

AU - Hyun, Moonsup

AU - Lee, Soonhwan

PY - 2022/6

Y1 - 2022/6

M3 - Conference poster

T2 - 37th Annual North American Society of Sport Management Conference, NASSM 2022

Y2 - 2 June 2022 through 4 June 2022

ER -