The differences in e-Sport spectatorship behavior between fans with collectivism and individualism cultural background

Taeyeon Oh, Seungmo Kim, Moonsup Hyun, Soonhwan Lee

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - Jun 2022
Event37th Annual North American Society of Sport Management Conference, NASSM 2022 - Atlanta, GA, United States
Duration: 2 Jun 20224 Jun 2022

Conference

Conference37th Annual North American Society of Sport Management Conference, NASSM 2022
Country/TerritoryUnited States
CityAtlanta, GA
Period2/06/224/06/22

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