The current state of protection of european trademark rights in china

Jamie Y H CHEUNG, Man Lai TANG, Yin Wong

Research output: Contribution to journalJournal articlepeer-review

1 Citation (Scopus)


With the enlargement of the European Union (EU) and the economic expansion of China, bilateral trade between the EU Member States and China has experienced noticeable growth. With the increasing number of EU small and medium enterprises entering the Chinese market, their inexperience in trademark protection may hamper their business development in China. Despite China's effort to strengthen its legal framework and enforcement power for trademark protection, its record remains less than fully satisfactory in the opinion of much of the international community. In this article, we present some common forms of trademark infringement in China and discuss some of the complexities of legal and institutional conditions and linguistic factors. We also provide recommendations to tackle these issues.

Original languageEnglish
Pages (from-to)169-181
Number of pages13
JournalJournal of Euromarketing
Issue number3
Publication statusPublished - 2009

Scopus Subject Areas

  • Geography, Planning and Development
  • Marketing

User-Defined Keywords

  • China
  • Domain names
  • Enterprise names
  • European Union
  • Intellectual property rights
  • Trademarks


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