The continuance of online social networks: How to keep people using facebook?

Na Shi; Matthew K.O. Lee; Christy M K CHEUNG; Huaping Chen

doi:10.1109/HICSS.2010.369

The continuance of online social networks: How to keep people using facebook?

Na Shi^*, Matthew K.O. Lee, Christy M K CHEUNG, Huaping Chen

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

81 Citations (Scopus)

Abstract

The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Facebook based on the expectation disconfirmation theory and the motivations of using Facebook. We examined the role of satisfaction in affecting users' continuance intention to use Facebook and the effects of four kinds of disconfirmations as the antecedents of satisfaction. An online survey was conducted and data from 125 respondents were analyzed using PLS. The results showed that satisfaction was important in determining users' continuance intention to use Facebook. Positive disconfirmations of maintaining offline contacts, entertainment and information seeking had significant impacts on users' satisfaction with Facebook. Implications for both researchers and practitioners are discussed.

Original language	English
Title of host publication	Proceedings of the 43rd Annual Hawaii International Conference on System Sciences, HICSS-43
DOIs	https://doi.org/10.1109/HICSS.2010.369
Publication status	Published - 2010
Event	43rd Annual Hawaii International Conference on System Sciences, HICSS-43 - Koloa, Kauai, HI, United States Duration: 5 Jan 2010 → 8 Jan 2010

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	43rd Annual Hawaii International Conference on System Sciences, HICSS-43
Country/Territory	United States
City	Koloa, Kauai, HI
Period	5/01/10 → 8/01/10

Scopus Subject Areas

Engineering(all)

User-Defined Keywords

Continuance intention
Expectation disconfirmation theory
Facebook
Motivations
Online social networks
User satisfaction
Uses and gratifications

Access to Document

10.1109/HICSS.2010.369

Cite this

@inproceedings{9dc38065a37c42ae9fff4c40fc4aef92,

title = "The continuance of online social networks: How to keep people using facebook?",

abstract = "The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Facebook based on the expectation disconfirmation theory and the motivations of using Facebook. We examined the role of satisfaction in affecting users' continuance intention to use Facebook and the effects of four kinds of disconfirmations as the antecedents of satisfaction. An online survey was conducted and data from 125 respondents were analyzed using PLS. The results showed that satisfaction was important in determining users' continuance intention to use Facebook. Positive disconfirmations of maintaining offline contacts, entertainment and information seeking had significant impacts on users' satisfaction with Facebook. Implications for both researchers and practitioners are discussed.",

keywords = "Continuance intention, Expectation disconfirmation theory, Facebook, Motivations, Online social networks, User satisfaction, Uses and gratifications",

author = "Na Shi and Lee, {Matthew K.O.} and CHEUNG, {Christy M K} and Huaping Chen",

year = "2010",

doi = "10.1109/HICSS.2010.369",

language = "English",

isbn = "9780769538693",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

booktitle = "Proceedings of the 43rd Annual Hawaii International Conference on System Sciences, HICSS-43",

}

Shi, N, Lee, MKO, CHEUNG, CMK & Chen, H 2010, The continuance of online social networks: How to keep people using facebook? in Proceedings of the 43rd Annual Hawaii International Conference on System Sciences, HICSS-43., 5428448, Proceedings of the Annual Hawaii International Conference on System Sciences, 43rd Annual Hawaii International Conference on System Sciences, HICSS-43, Koloa, Kauai, HI, United States, 5/01/10. https://doi.org/10.1109/HICSS.2010.369

The continuance of online social networks: How to keep people using facebook? / Shi, Na; Lee, Matthew K.O.; CHEUNG, Christy M K et al.
Proceedings of the 43rd Annual Hawaii International Conference on System Sciences, HICSS-43. 2010. 5428448 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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T1 - The continuance of online social networks

T2 - 43rd Annual Hawaii International Conference on System Sciences, HICSS-43

AU - Shi, Na

AU - Lee, Matthew K.O.

AU - CHEUNG, Christy M K

AU - Chen, Huaping

PY - 2010

Y1 - 2010

N2 - The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Facebook based on the expectation disconfirmation theory and the motivations of using Facebook. We examined the role of satisfaction in affecting users' continuance intention to use Facebook and the effects of four kinds of disconfirmations as the antecedents of satisfaction. An online survey was conducted and data from 125 respondents were analyzed using PLS. The results showed that satisfaction was important in determining users' continuance intention to use Facebook. Positive disconfirmations of maintaining offline contacts, entertainment and information seeking had significant impacts on users' satisfaction with Facebook. Implications for both researchers and practitioners are discussed.

AB - The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Facebook based on the expectation disconfirmation theory and the motivations of using Facebook. We examined the role of satisfaction in affecting users' continuance intention to use Facebook and the effects of four kinds of disconfirmations as the antecedents of satisfaction. An online survey was conducted and data from 125 respondents were analyzed using PLS. The results showed that satisfaction was important in determining users' continuance intention to use Facebook. Positive disconfirmations of maintaining offline contacts, entertainment and information seeking had significant impacts on users' satisfaction with Facebook. Implications for both researchers and practitioners are discussed.

KW - Continuance intention

KW - Expectation disconfirmation theory

KW - Facebook

KW - Motivations

KW - Online social networks

KW - User satisfaction

KW - Uses and gratifications

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The continuance of online social networks: How to keep people using facebook?

Abstract

Publication series

Conference

Scopus Subject Areas

User-Defined Keywords

Access to Document

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