The changing environment of Chaebols in the Republic of Korea: Some implications for international marketing

Jamie Yu Ha Cheung, Neil C. Herndon

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Abstract

    The purpose of this paper is to consider the changing policy of the Korean Government concerning chaebols and the impact of this changed policy on global business organizations wanting to buy into this organizational form as it is being privatized. To the degree there are similarities across the Korean chaebols, the Japanese kieretsu, and the privatizing Chinese formerly state-owned companies, the implications of the events surrounding Daewoo Motor Company and General Motors in the Republic of Korea would likely apply to these organizational forms as well. Some of the social effects of these changed Korean Government policies towards chaebols are also considered.
    Original languageEnglish
    Title of host publicationAdvances in Marketing
    Subtitle of host publicationProceedings of the Annual Meeting of the Association of Collegiate Marketing Educators
    EditorsUday S. Tate
    PublisherCollege of Business, University of North Texas; Association of Collegiate Marketing Educators
    Pages27-37
    Number of pages11
    Publication statusPublished - Mar 2003
    EventAnnual Meeting of the Association of Collegiate Marketing Educators 2003 - Hyatt Regency Houston, Houston, United States
    Duration: 4 Mar 20038 Mar 2003
    https://www.acme-fbd.org/Proceedings/ACME_2003_Proceedings.pdf

    Publication series

    NameAdvances in marketing: Proceedings of the annual meeting of the Association of Collegiate Marketing Educators
    ISSN (Print)2476-2539

    Conference

    ConferenceAnnual Meeting of the Association of Collegiate Marketing Educators 2003
    Country/TerritoryUnited States
    CityHouston
    Period4/03/038/03/03
    Internet address

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