The changing environment of Chaebols in the Republic of Korea: Some implications for international marketing

Jamie Yu Ha Cheung, Neil C. Herndon

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

The purpose of this paper is to consider the changing policy of the Korean Government concerning chaebols and the impact of this changed policy on global business organizations wanting to buy into this organizational form as it is being privatized. To the degree there are similarities across the Korean chaebols, the Japanese kieretsu, and the privatizing Chinese formerly state-owned companies, the implications of the events surrounding Daewoo Motor Company and General Motors in the Republic of Korea would likely apply to these organizational forms as well. Some of the social effects of these changed Korean Government policies towards chaebols are also considered.
Original languageEnglish
Title of host publicationAdvances in Marketing
Subtitle of host publicationProceedings of the Annual Meeting of the Association of Collegiate Marketing Educators
EditorsUday S. Tate
PublisherCollege of Business, University of North Texas; Association of Collegiate Marketing Educators
Pages27-37
Number of pages11
Publication statusPublished - Mar 2003
EventAnnual Meeting of the Association of Collegiate Marketing Educators 2003 - Hyatt Regency Houston, Houston, United States
Duration: 4 Mar 20038 Mar 2003
https://www.acme-fbd.org/Proceedings/ACME_2003_Proceedings.pdf

Publication series

NameAdvances in marketing: Proceedings of the annual meeting of the Association of Collegiate Marketing Educators
ISSN (Print)2476-2539

Conference

ConferenceAnnual Meeting of the Association of Collegiate Marketing Educators 2003
Country/TerritoryUnited States
CityHouston
Period4/03/038/03/03
Internet address

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