The Asymmetric Effect of Website Attribute Performance on Satisfaction: An Empirical Study

Christy M K Cheung, Matthew K.O. Lee

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    48 Citations (Scopus)

    Abstract

    The purpose of this study is to examine the asymmetrical effects of negative and positive website attribute performance on satisfaction. An online survey on satisfaction with an e-portal was conducted, and a total of 515 usable questionnaires were collected. Psychometric properties of the measures were examined, and ordinary least squares were used to estimate the regression model. Results show that the importance of asymmetrical effect is different for different attributes, where the negative performance on information reliability, system access and usability had a stronger impact than their positive performance. On the other hand, the positive performance on information understandability and usefulness, and system navigation had a stronger impact than their negative performance. This difference of asymmetrical effect is an important area calling for future investigation.
    Original languageEnglish
    Title of host publicationProceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38)
    PublisherIEEE
    Number of pages10
    ISBN (Print)0769522688
    DOIs
    Publication statusPublished - Jan 2005
    Event2005 38th Hawaii International Conference on System Sciences (HICSS-38) - Big Island, United States
    Duration: 3 Jan 20056 Jan 2005
    https://ieeexplore.ieee.org/xpl/conhome/9518/proceeding

    Publication series

    NameProceedings of the Annual Hawaii International Conference on System Sciences
    ISSN (Print)1530-1605

    Conference

    Conference2005 38th Hawaii International Conference on System Sciences (HICSS-38)
    Country/TerritoryUnited States
    CityBig Island
    Period3/01/056/01/05
    Internet address

    Scopus Subject Areas

    • Engineering(all)

    User-Defined Keywords

    • Asymmetry
    • Satisfaction
    • Information Quality
    • System Quality
    • Understandability
    • Reliability
    • Usefulness, Access
    • Usability
    • Navigation

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