The affective and physiological underpinning of hostile media perception: Perceptions of media accuracy and influence

Stephanie Jean TSANG, Michael W. Wagner

Research output: Contribution to conferencePaperpeer-review

Abstract

Research on hostile media perception has focused extensively on underlying cognitive mechanisms, while a few studies have examined the role of affective mechanisms. Given the increasing awareness of emotions among communication and political science scholars, it has been suggested that biological and physiological measurements can complement self-reports in explaining political attitudes and behaviors. By arousing dissonance through the exposure of counter-attitudinal materials, this study (N = 62) examines whether and how measures of skin conductance level (SCL) contribute to explaining media perceptions on top of self-reported emotional responses. While SCL responses were found to relate negatively to perceived media accuracy even after controlling for self-reported negative emotions, SCL measures were found to negatively predict perceived media influence only after self-reports were controlled for. The findings offer a foundation for examining media perceptions using physiology and provide empirical evidence that physiological measures contribute to media processing above and beyond self-reported emotions.
Original languageEnglish
Publication statusPublished - 24 May 2018
EventICA 2018 - 68th Annual International Communication Association Conference: Voices - Prague, Czech Republic
Duration: 24 May 201828 May 2018
https://convention2.allacademic.com/one/ica/ica18/

Conference

ConferenceICA 2018 - 68th Annual International Communication Association Conference
Country/TerritoryCzech Republic
CityPrague
Period24/05/1828/05/18
Internet address

Scopus Subject Areas

  • Communication

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