Abstract
This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.
| Original language | English |
|---|---|
| Pages (from-to) | 596-598 |
| Number of pages | 3 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Publication status | Published - 2005 |
| Event | 5th International Conference on Electronic Business, ICEB 2005 - Hong Kong, Hong Kong, China Duration: 5 Dec 2005 → 9 Dec 2005 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
User-Defined Keywords
- Consumer behavior
- Mobile commerce and business
- Value-added services
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