The adoption of mobile short message services: Implications for managing value-added services in the telecommunications industry

Victor LIAO*

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

Abstract

This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.

Original languageEnglish
Pages (from-to)596-598
Number of pages3
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2005
Event5th International Conference on Electronic Business, ICEB 2005 - Hong Kong, Hong Kong
Duration: 5 Dec 20059 Dec 2005

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

User-Defined Keywords

  • Consumer behavior
  • Mobile commerce and business
  • Value-added services

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