The adoption of mobile short message services: Implications for managing value-added services in the telecommunications industry

Victor Liao

The adoption of mobile short message services: Implications for managing value-added services in the telecommunications industry

Victor Liao^*

^*Corresponding author for this work

Research output: Contribution to journal › Conference article › peer-review

Abstract

This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.

Original language	English
Pages (from-to)	596-598
Number of pages	3
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Publication status	Published - 2005
Event	5th International Conference on Electronic Business, ICEB 2005 - Hong Kong, Hong Kong Duration: 5 Dec 2005 → 9 Dec 2005

Scopus Subject Areas

Business, Management and Accounting(all)
Computer Science(all)

User-Defined Keywords

Consumer behavior
Mobile commerce and business
Value-added services

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "The adoption of mobile short message services: Implications for managing value-added services in the telecommunications industry",

abstract = "This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.",

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author = "Victor Liao",

year = "2005",

language = "English",

pages = "596--598",

journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

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publisher = "International Consortium for Electronic Business",

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T1 - The adoption of mobile short message services

T2 - 5th International Conference on Electronic Business, ICEB 2005

AU - Liao, Victor

PY - 2005

Y1 - 2005

N2 - This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.

AB - This paper empirically explores several variables associated with the adoption of mobile short message services (SMS) from the consumer perspective. The results suggest that perceived usefulness, ease of use, behavioral control and reliability significantly explain the consumers' behavioral intention to use the mobile message services. The findings have practical implications for managing the valueadded services in the telecommunications industry.

KW - Consumer behavior

KW - Mobile commerce and business

KW - Value-added services

UR - http://www.scopus.com/inward/record.url?scp=84873529335&partnerID=8YFLogxK

M3 - Conference article

AN - SCOPUS:84873529335

SN - 1683-0040

SP - 596

EP - 598

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

Y2 - 5 December 2005 through 9 December 2005

ER -

The adoption of mobile short message services: Implications for managing value-added services in the telecommunications industry

Abstract

Scopus Subject Areas

User-Defined Keywords

UN SDGs

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