Abstract
Prior research showed that social exclusion increases preference for anthropomorphized products. Yet, the exact motivation is unclear because social exclusion can heighten both affiliation need and control need. Using a new manipulation, we add to the literature by showing need for affiliation alone can drive preference for anthropomorphized products.
Original language | English |
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Title of host publication | 45th Annual Conference of Association for Consumer Research, ACR 2014, Proceedings |
Editors | June Cotte, Stacy Wood |
Publisher | Association for Consumer Research |
Pages | 777 |
Number of pages | 1 |
ISBN (Print) | 9780915552740 |
Publication status | Published - Oct 2014 |
Event | 45th Annual Conference of the Association for Consumer Research, ACR 2014 - Baltimore, United States Duration: 23 Oct 2014 → 26 Oct 2014 https://acr.memberclicks.net/assets/docs/2014vol42.pdf |
Publication series
Name | Advances in Consumer Research |
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Publisher | Association for Consumer Research |
Volume | 42 |
ISSN (Print) | 0098-9258 |
Conference
Conference | 45th Annual Conference of the Association for Consumer Research, ACR 2014 |
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Country/Territory | United States |
City | Baltimore |
Period | 23/10/14 → 26/10/14 |
Internet address |