@inproceedings{983aa28835074b4688273c70b7619d58,
title = "Teasing out need for affiliation and need for control in preference for anthropomorphized products",
author = "Cheng, {Yuet Yee} and Lee, {Sau Lai}",
year = "2014",
month = oct,
language = "English",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "777--777",
booktitle = "2014 Association for Consumer Research North American Conference Proceedings",
note = "2014 Association for Consumer Research North American Conference ; Conference date: 23-10-2014 Through 26-10-2014",
}