Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong

Kam Chuen Tam, Wai Sum SIU

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.

Original languageEnglish
Pages (from-to)300-304
Number of pages5
JournalJournal of Education for Business
Volume71
Issue number5
DOIs
Publication statusPublished - 1 Jun 1996

Scopus Subject Areas

  • Education
  • Business, Management and Accounting (miscellaneous)

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