This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.
Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)