Abstract
Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.
Original language | English |
---|---|
Pages (from-to) | 168-182 |
Number of pages | 15 |
Journal | Journalism and Mass Communication Educator |
Volume | 72 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 May 2017 |
Scopus Subject Areas
- Communication
- Education
User-Defined Keywords
- Educators
- International public relations
- Public relations
- Survey
- Teaching