Teaching international public relations: An update report among educators

Angela K Y MAK*

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

2 Citations (Scopus)

Abstract

Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.

Original languageEnglish
Pages (from-to)168-182
Number of pages15
JournalJournalism and Mass Communication Educator
Volume72
Issue number2
DOIs
Publication statusPublished - 1 May 2017

Scopus Subject Areas

  • Communication
  • Education

User-Defined Keywords

  • Educators
  • International public relations
  • Public relations
  • Survey
  • Teaching

Fingerprint

Dive into the research topics of 'Teaching international public relations: An update report among educators'. Together they form a unique fingerprint.

Cite this