Teaching international advertising

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	The Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising
Editors	Hong Cheng, Kara Chan
Publisher	American Academy of Advertising
Pages	155-157
Number of pages	3
ISBN (Print)	0931030331, 9780931030338
Publication status	Published - Jun 2005
Event	American Academy of Advertising Asia-Pacific Conference 2005 - , Hong Kong, China Duration: 1 Jun 2005 → 4 Jun 2005

Conference	American Academy of Advertising Asia-Pacific Conference 2005
Country/Territory	Hong Kong, China
Period	1/06/05 → 4/06/05

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{3b9a7916bf8d45fbad6342a6d431ba50,

title = "Teaching international advertising",

author = "Kara Chan",

year = "2005",

month = jun,

language = "English",

isbn = "0931030331",

pages = "155--157",

editor = "Hong Cheng and Kara Chan",

booktitle = "The Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising",

publisher = "American Academy of Advertising",

note = "American Academy of Advertising Asia-Pacific Conference 2005 ; Conference date: 01-06-2005 Through 04-06-2005",

}

TY - GEN

T1 - Teaching international advertising

AU - Chan, Kara

PY - 2005/6

Y1 - 2005/6

M3 - Conference proceeding

SN - 0931030331

SN - 9780931030338

SP - 155

EP - 157

BT - The Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising

A2 - Cheng, Hong

A2 - Chan, Kara

PB - American Academy of Advertising

T2 - American Academy of Advertising Asia-Pacific Conference 2005

Y2 - 1 June 2005 through 4 June 2005

ER -