Teaching international advertising

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationThe Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising
EditorsHong Cheng, Kara Chan
PublisherAmerican Academy of Advertising
Pages155-157
Number of pages3
ISBN (Print)0931030331, 9780931030338
Publication statusPublished - Jun 2005
EventAmerican Academy of Advertising Asia-Pacific Conference 2005 - , Hong Kong
Duration: 1 Jun 20054 Jun 2005

Conference

ConferenceAmerican Academy of Advertising Asia-Pacific Conference 2005
Country/TerritoryHong Kong
Period1/06/054/06/05

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