Taking more money and donating more money: The influence of self-threat on goal pursuit

Alison Jing Xu, Yuet Yee Cheng, Tiffany Barnett White

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Oct 2012
    Event2012 43rd Association for Consumer Research North American Conference - Vancouver, Canada
    Duration: 4 Oct 20127 Oct 2012

    Conference

    Conference2012 43rd Association for Consumer Research North American Conference
    Period4/10/127/10/12

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