Symbiotic Venture and Social Capital: The Effects of Market Orientation on Small Entrepreneur Firms in China

Ji Li*, Zhenyao Cai, Hong Zhu, Tao Liu, Shengping Shi

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingChapterpeer-review

    Abstract

    Adopting a perspective of social capital theory, we study the effect of market orientation on the stability of symbiotic ventures in an emerging economy. Focusing on a subset of these ventures, namely symbiotic small–large firm venture, we show that firms’ market orientation has a positive effect on trust, which is considered as a piece of important social capital. And this social capital, in turn, has a positive effect of the stability of the symbiotic ventures. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influences stability of symbiotic venture in the future. Finally, personal relationship, which is often an important factor for marketing success in emerging market, also has a significant and positive relationship with the stability of the venture alliances. This paper concludes with a discussion of the implications for academic researchers and practitioners.

    Original languageEnglish
    Title of host publicationEntrepreneurial Ecosystem
    Subtitle of host publicationPerspectives from Emerging Economies
    EditorsMathew J Manimala, Kishinchand Poornima Wasdani
    Place of PublicationNew Delhi
    PublisherSpringer India
    Pages219-240
    Number of pages22
    Edition1st
    ISBN (Electronic)9788132220862
    ISBN (Print)9788132220855, 9788132229506
    DOIs
    Publication statusPublished - 1 Jan 2015

    Scopus Subject Areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)
    • Social Sciences(all)

    User-Defined Keywords

    • Market orientation
    • Mutual trust
    • Performance and stability
    • Symbiotic ventures

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