Abstract
Adopting a perspective of social capital theory, we study the effect of market orientation on the stability of symbiotic ventures in an emerging economy. Focusing on a subset of these ventures, namely symbiotic small–large firm venture, we show that firms’ market orientation has a positive effect on trust, which is considered as a piece of important social capital. And this social capital, in turn, has a positive effect of the stability of the symbiotic ventures. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influences stability of symbiotic venture in the future. Finally, personal relationship, which is often an important factor for marketing success in emerging market, also has a significant and positive relationship with the stability of the venture alliances. This paper concludes with a discussion of the implications for academic researchers and practitioners.
Original language | English |
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Title of host publication | Entrepreneurial Ecosystem |
Subtitle of host publication | Perspectives from Emerging Economies |
Editors | Mathew J Manimala, Kishinchand Poornima Wasdani |
Place of Publication | New Delhi |
Publisher | Springer India |
Pages | 219-240 |
Number of pages | 22 |
Edition | 1st |
ISBN (Electronic) | 9788132220862 |
ISBN (Print) | 9788132220855, 9788132229506 |
DOIs | |
Publication status | Published - 1 Jan 2015 |
Scopus Subject Areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting
- General Social Sciences
User-Defined Keywords
- Market orientation
- Mutual trust
- Performance and stability
- Symbiotic ventures