Abstract
Based on a sample of 61 international firms in China with industry symbiosis, we examine the effects of cultural alignment on firm performance. We first predict that symbiosis will have a negative effect on firm performance. After that, focusing on the most dimension of culture, i.e., collectivism/individualism, we also predict that in a society with a high collectivistic value, organizational collectivism will be positively correlated with firm performance because of its alignment with the prevailing societal culture. Finally, we predict that this cultural value should have a moderating effect on the relationship between symbiosis and performance. Data are collected from multiple sources to test these predictions. The results of the data analyses show the benefits of building a collectivistic organizational culture for firms with a high level of industry symbiosis.
| Original language | English |
|---|---|
| Pages (from-to) | 987-997 |
| Number of pages | 11 |
| Journal | International Business Review |
| Volume | 21 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - Dec 2012 |
Scopus Subject Areas
- Business and International Management
- Finance
- Marketing
User-Defined Keywords
- Firm performance
- Industry symbiosis
- Insurance industry
- Multinational enterprises
- Organizational culture