Supporting Small Retailers: Consumers' Pro-Social Motives and the Moderating Role of Political Affiliation Congruity

Alex S L Tsang, Yangyi Eric Tang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2017
Event International Conference on Business and Information, Hiroshima, Japan - Hiroshima, Japan
Duration: 4 Jul 20176 Jul 2017

Conference

Conference International Conference on Business and Information, Hiroshima, Japan
Country/TerritoryJapan
CityHiroshima
Period4/07/176/07/17

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