Supporting Small Retailers: Consumers' Pro-Social Motives and the Moderating Role of Political Affiliation Congruity

Alex S L Tsang, Yangyi Eric Tang

    Research output: Contribution to conferenceConference paperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2017
    Event International Conference on Business and Information, Hiroshima, Japan - Hiroshima, Japan
    Duration: 4 Jul 20176 Jul 2017

    Conference

    Conference International Conference on Business and Information, Hiroshima, Japan
    Country/TerritoryJapan
    CityHiroshima
    Period4/07/176/07/17

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