Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

Pui Yuen Lee; Kung Wong Lau

doi:10.12966/ojibm.05.04.2014

Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

Pui Yuen Lee, Kung Wong Lau

Department of Communication Studies

Research output: Contribution to journal › Journal article

Original language	English
Article number	276
Pages (from-to)	33-38
Number of pages	6
Journal	Open Journal of Industrial and Business Management
Volume	2
DOIs	https://doi.org/10.12966/ojibm.05.04.2014
Publication status	Published - May 2014

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10.12966/ojibm.05.04.2014

Cite this

@article{40110f223ed7448785ac4f2dd334f9c4,

title = "Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency",

author = "Lee, {Pui Yuen} and Lau, {Kung Wong}",

year = "2014",

month = may,

doi = "10.12966/ojibm.05.04.2014",

language = "English",

volume = "2",

pages = "33--38",

journal = "Open Journal of Industrial and Business Management",

issn = "2372-4269",

publisher = "Sciknow Publications",

}

TY - JOUR

T1 - Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

AU - Lee, Pui Yuen

AU - Lau, Kung Wong

PY - 2014/5

Y1 - 2014/5

U2 - 10.12966/ojibm.05.04.2014

DO - 10.12966/ojibm.05.04.2014

M3 - Journal article

SN - 2372-4269

VL - 2

SP - 33

EP - 38

JO - Open Journal of Industrial and Business Management

JF - Open Journal of Industrial and Business Management

M1 - 276

ER -