Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

Pui Yuen Lee, Kung Wong Lau

Research output: Contribution to journalArticle

Original languageEnglish
Article number276
Pages (from-to)33-38
JournalOpen Journal of Industrial and Business Management
Volume2
DOIs
Publication statusPublished - May 2014

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