Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer-Firm Affection and Customer-Staff Relations in Services

Chi Kin Bennett Yim, David K. Tse, Wa Kimmy Chan

    Research output: Contribution to journal › Journal article › peer-review

    421 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer-Firm Affection and Customer-Staff Relations in Services'. Together they form a unique fingerprint.

    Business & Economics