Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

Fue Zeng, Shengping Shi*, Ji LI, Susanna Y F LO, Hong Zhu

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)

    Abstract

    Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

    Original languageEnglish
    Pages (from-to)53-69
    Number of pages17
    JournalAsia Pacific Business Review
    Volume19
    Issue number1
    DOIs
    Publication statusPublished - Jan 2013

    Scopus Subject Areas

    • Business and International Management

    User-Defined Keywords

    • China
    • firm performance
    • market orientation
    • shared resources
    • social capital
    • symbiotic alliances

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