Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

Fue Zeng; Shengping Shi; J. Li; Susanna Y.F. Lo; Hong Zhu

doi:10.1080/13602381.2012.664950

Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

Fue Zeng, Shengping Shi^*, J. Li, Susanna Y.F. Lo, Hong Zhu

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

2 Citations (Scopus)

Abstract

Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

Original language	English
Pages (from-to)	53-69
Number of pages	17
Journal	Asia Pacific Business Review
Volume	19
Issue number	1
DOIs	https://doi.org/10.1080/13602381.2012.664950
Publication status	Published - Jan 2013

Scopus Subject Areas

Business and International Management

User-Defined Keywords

China
firm performance
market orientation
shared resources
social capital
symbiotic alliances

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10.1080/13602381.2012.664950

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title = "Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry",

abstract = "Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.",

keywords = "China, firm performance, market orientation, shared resources, social capital, symbiotic alliances",

author = "Fue Zeng and Shengping Shi and J. Li and Lo, {Susanna Y.F.} and Hong Zhu",

note = "Funding Information: The authors gratefully acknowledge National Natural Science Foundation (NNSF) of China under Grant No. 71072104, Grant No. 70772044 and Program for New Century Excellent Talents (NCET) in University supported by Ministry of Education of China that hosted by Fue Zeng.",

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doi = "10.1080/13602381.2012.664950",

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T1 - Strategic symbiotic alliances and market orientation

T2 - An empirical testing in the Chinese car industry

AU - Zeng, Fue

AU - Shi, Shengping

AU - Li, J.

AU - Lo, Susanna Y.F.

AU - Zhu, Hong

N1 - Funding Information: The authors gratefully acknowledge National Natural Science Foundation (NNSF) of China under Grant No. 71072104, Grant No. 70772044 and Program for New Century Excellent Talents (NCET) in University supported by Ministry of Education of China that hosted by Fue Zeng.

PY - 2013/1

Y1 - 2013/1

N2 - Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

AB - Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

KW - China

KW - firm performance

KW - market orientation

KW - shared resources

KW - social capital

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DO - 10.1080/13602381.2012.664950

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SN - 1360-2381

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JO - Asia Pacific Business Review

JF - Asia Pacific Business Review

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ER -

Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

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