Strategic symbiotic alliances and market orientation: An empirical testing in the Chinese car industry

Fue Zeng, Shengping Shi*, Ji LI, Susanna Y F LO, Hong Zhu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Based on social capital theory, we test the effect of market orientation on the stability of strategic symbiotic alliances in China. It is predicted that firms' market orientation has a positive effect on social capital, which, in turn, has a positive effect on the stability of the large-small symbiotic alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This paper concludes with a discussion of the implications for academics and practitioners of the research.

Original languageEnglish
Pages (from-to)53-69
Number of pages17
JournalAsia Pacific Business Review
Volume19
Issue number1
DOIs
Publication statusPublished - Jan 2013

Scopus Subject Areas

  • Business and International Management

User-Defined Keywords

  • China
  • firm performance
  • market orientation
  • shared resources
  • social capital
  • symbiotic alliances

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