Strategic donor engagement on mobile social networking sites for mobile donations: a study of millennial WeChat users in China

Regina Y R CHEN*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Strategic donor engagement on mobile social networking sites for mobile donations: a study of millennial WeChat users in China'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science