Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response

Yang Cheng, Flora C J Hung-Baesecke, Regina Y R Chen

Research output: Contribution to conferenceConference paperpeer-review


Conference23rd International public relations research conference, IPRRC 2020
Abbreviated title23rd Annual IPRRC
Country/TerritoryUnited States
CityOrlando, Florida
Internet address

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