Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response

Yang Cheng; Flora C J Hung-Baesecke; Regina Y R Chen

Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response

Yang Cheng, Flora C J Hung-Baesecke, Regina Y R Chen

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Mar 2020
Event	23rd International public relations research conference, IPRRC 2020: Connecting Theory and Research with Public Relations Practice - Orlando, Florida, United States Duration: 5 Mar 2020 → 7 Mar 2020 https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_9f86ad7c56cb4302a0988c394c42e542.pdf

Conference

Conference	23rd International public relations research conference, IPRRC 2020
Abbreviated title	23rd Annual IPRRC
Country/Territory	United States
City	Orlando, Florida
Period	5/03/20 → 7/03/20
Internet address	https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_9f86ad7c56cb4302a0988c394c42e542.pdf

Cite this

@conference{1e55595f4351448ab508dc19b73af143,

title = "Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response",

author = "Yang Cheng and Hung-Baesecke, {Flora C J} and Chen, {Regina Y R}",

year = "2020",

month = mar,

language = "English",

note = "23rd International public relations research conference, IPRRC 2020 : Connecting Theory and Research with Public Relations Practice, 23rd Annual IPRRC ; Conference date: 05-03-2020 Through 07-03-2020",

url = "https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_9f86ad7c56cb4302a0988c394c42e542.pdf",

}

Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response. / Cheng, Yang; Hung-Baesecke, Flora C J; Chen, Regina Y R.
2020. Paper presented at 23rd International public relations research conference, IPRRC 2020, Orlando, Florida, United States.

Research output: Contribution to conference › Conference paper › peer-review