Spreading the e-word: Investigating antecedents of consumers' electronic word-of-mouth intentions

Christy M K Cheung; Ying Ying Ng; Matthew K. O. Lee

Spreading the e-word: Investigating antecedents of consumers' electronic word-of-mouth intentions

Christy M K Cheung, Ying Ying Ng, Matthew K. O. Lee

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jan 2010
Event	2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010) - Macau, China Duration: 25 Jan 2010 → 27 Jan 2010

Conference

Conference	2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010)
Period	25/01/10 → 27/01/10

Cite this

@conference{e266af14868642f1a0bbc1597783fc6c,

title = "Spreading the e-word: Investigating antecedents of consumers' electronic word-of-mouth intentions",

author = "Cheung, {Christy M K} and Ng, {Ying Ying} and Lee, {Matthew K. O.}",

year = "2010",

month = jan,

language = "English",

note = "2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010) ; Conference date: 25-01-2010 Through 27-01-2010",

}

Spreading the e-word: Investigating antecedents of consumers' electronic word-of-mouth intentions. / Cheung, Christy M K; Ng, Ying Ying; Lee, Matthew K. O.
2010. Paper presented at 2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010).

Research output: Contribution to conference › Conference paper

TY - CONF

T1 - Spreading the e-word: Investigating antecedents of consumers' electronic word-of-mouth intentions

AU - Cheung, Christy M K

AU - Ng, Ying Ying

AU - Lee, Matthew K. O.

PY - 2010/1

Y1 - 2010/1

M3 - Conference paper

T2 - 2010 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2010)

Y2 - 25 January 2010 through 27 January 2010

ER -