Sponsorship disclosure in virtual influencer marketing: A computational assessment of users’ sentiment and engagement toward virtual influencer endorsements

Jiemin Looi; Eun Jin (Anna) Kim; E Zihang

Sponsorship disclosure in virtual influencer marketing: A computational assessment of users’ sentiment and engagement toward virtual influencer endorsements

Jiemin Looi, Eun Jin (Anna) Kim, E Zihang

Department of Communication Studies

Research output: Contribution to journal › Journal article › peer-review

Original language	English
Journal	Journal of Advertising Research
Publication status	Accepted/In press - 13 Jun 2024

Cite this

@article{2edec3eac2d24e73a9c7b9ae2fac234c,

title = "Sponsorship disclosure in virtual influencer marketing: A computational assessment of users{\textquoteright} sentiment and engagement toward virtual influencer endorsements",

author = "Jiemin Looi and Kim, {Eun Jin (Anna)} and E Zihang",

year = "2024",

month = jun,

day = "13",

language = "English",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

}

TY - JOUR

T1 - Sponsorship disclosure in virtual influencer marketing: A computational assessment of users’ sentiment and engagement toward virtual influencer endorsements

AU - Looi, Jiemin

AU - Kim, Eun Jin (Anna)

AU - Zihang, E

PY - 2024/6/13

Y1 - 2024/6/13

M3 - Journal article

SN - 0021-8499

JO - Journal of Advertising Research

JF - Journal of Advertising Research

ER -