Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value

Haibing Gao*, Huazhong Zhao*, Yinliang Tan*, Lisa Ya Lin*, Lai Wei*

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    22 Citations (Scopus)

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    Keyphrases

    Social Sciences

    Psychology

    Computer Science