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Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value

  • Haibing Gao*
  • , Huazhong Zhao*
  • , Yinliang Tan*
  • , Lisa Ya Lin*
  • , Lai Wei*
    • *Corresponding author for this work

    Research output: Contribution to journal › Journal article › peer-review

    32 Citations (Scopus)

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