Social networking site addiction: The cognitive bias perspective

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

2 Citations (Scopus)


With growing concerns about the dark side of social networking sties (SNSs), IS scholars pioneering technology addiction have begun to advocate for more MIS research to better conceptualize and examine problems related to technology use. In this study, we adopted the cognitive bias perspective to explain how SNS addiction distorts users' cognition and affects their decision to continue using SNSs. We tested our research model with 238 active Facebook users and the results support our research model and hypotheses. Specifically, we found that Facebook addiction influences the usage decisions by altering user belief systems (i.e., intensifying their cognition about how Facebook use fulfils their needs). We expect that the findings enrich the literature on IS use by confirming the role of addiction in IS usage decision in the context of SNSs. We also believe that the findings provide SNS service providers, educators, and parents with some insights into the impact of SNS addiction.

Original languageEnglish
Title of host publicationPACIS 2016 Proceedings
PublisherAssociation for Information Systems
Number of pages11
ISBN (Electronic)9789860491029
Publication statusPublished - 27 Jun 2016
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - National Chung Cheng University, Chiayi, Taiwan, Province of China
Duration: 27 Jun 20161 Jul 2016

Publication series

NamePacific Asia Conference on Information Systems


Conference20th Pacific Asia Conference on Information Systems, PACIS 2016
Country/TerritoryTaiwan, Province of China
Internet address

Scopus Subject Areas

  • Information Systems

User-Defined Keywords

  • Addiction
  • Cognitive bias
  • Facebook
  • Social networking sites


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