Social media influencer effects on CSR communication: The role of influencer leadership in opinion and taste

Keyphrases

• Corporate Social Responsibility Communication 100%
• Social Media Influencers 100%
• Corporate Social Responsibility 75%
• Consumer Brands 50%
• Communication Engagement 50%
• Influencer Endorsement 50%
• Social Media 25%
• Survey Data 25%
• Brand Loyalty 25%
• Consumer Response 25%
• Structural Equation Analysis 25%
• Signaling Theory 25%
• Social Identity Theory 25%
• Social Learning Theory 25%
• Endorsement Effect 25%
• Social Media Usage 25%
• US Consumers 25%
• Corporate Social Responsibility Initiative 25%
• Brand Preference 25%
• Mediated Communication 25%
• Brand Price 25%
• Price Premium 25%
• Theory-social Learning 25%

Social Sciences

• Corporate Social Responsibility 100%
• Influencer 100%
• Social Media Influencers 100%
• United States of America 12%
• Survey Analysis 12%
• Brand Loyalty 12%
• Price 12%
• Signaling Theory 12%
• Research Result 12%
• Social Learning Theory 12%
• Model Analysis 12%
• Positive Consumer 12%
• Social Identity Theory 12%
• Social Advertising 12%