Social media engagement: Investigating the adoption of social media in Hong Kong top brands

Christy M K Cheung, Zach Wai Yu Lee, Tommy Kam-Ho Chan

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Jun 2013
    EventTwenty Second Annual World Business Congress: Flexibility, Innovation and Adding Value As Drivers of Global Competitiveness: Private and Public Sector Challenges - Taipei, Taiwan
    Duration: 25 Jun 201329 Jun 2013

    Conference

    ConferenceTwenty Second Annual World Business Congress: Flexibility, Innovation and Adding Value As Drivers of Global Competitiveness: Private and Public Sector Challenges
    Period25/06/1329/06/13

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