Social-media early adopters don't count: How to seed participation in interactive campaigns by psychological profiling of digital consumers

Research output: Contribution to journalJournal articlepeer-review

12 Citations (Scopus)
18 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Social-media early adopters don't count: How to seed participation in interactive campaigns by psychological profiling of digital consumers'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science