Social Issues of Advertising

Research output: Book/ReportBook or reportpeer-review


Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” This volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.
Original languageEnglish
Place of PublicationHong Kong
PublisherCity University of Hong Kong Press
Number of pages240
ISBN (Print)9789629372835
Publication statusPublished - 1 Dec 2016

Scopus Subject Areas

  • Business, Management and Accounting(all)

User-Defined Keywords

  • Advertising regulation
  • Branding
  • Social issues
  • business ethics


Dive into the research topics of 'Social Issues of Advertising'. Together they form a unique fingerprint.

Cite this