TY - GEN
T1 - Social influence of product popularity on consumer decisions
T2 - 14th ACM International Conference on Intelligent User Interfaces, IUI 2010
AU - Chen, Li
N1 - Copyright:
Copyright 2010 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - "Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools.
AB - "Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools.
KW - Consumer decision behavior
KW - E-commerce
KW - Flickr camera finder
KW - Product popularity
KW - Social influence
KW - Usability study
UR - http://www.scopus.com/inward/record.url?scp=77951095071&partnerID=8YFLogxK
U2 - 10.1145/1719970.1720015
DO - 10.1145/1719970.1720015
M3 - Conference proceeding
AN - SCOPUS:77951095071
SN - 9781605585154
T3 - International Conference on Intelligent User Interfaces, Proceedings IUI
SP - 297
EP - 300
BT - IUI 2010 - Proceedings of the 14th ACM International Conference on Intelligent User Interfaces
Y2 - 7 February 2010 through 10 February 2010
ER -