Social influence of product popularity on consumer decisions: Usability study of Flickr camera finder

Li CHEN*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

"Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools.

Original languageEnglish
Title of host publicationIUI 2010 - Proceedings of the 14th ACM International Conference on Intelligent User Interfaces
Pages297-300
Number of pages4
DOIs
Publication statusPublished - 2010
Event14th ACM International Conference on Intelligent User Interfaces, IUI 2010 - Hong Kong, China
Duration: 7 Feb 201010 Feb 2010

Publication series

NameInternational Conference on Intelligent User Interfaces, Proceedings IUI

Conference

Conference14th ACM International Conference on Intelligent User Interfaces, IUI 2010
Country/TerritoryChina
CityHong Kong
Period7/02/1010/02/10

Scopus Subject Areas

  • Software
  • Human-Computer Interaction

User-Defined Keywords

  • Consumer decision behavior
  • E-commerce
  • Flickr camera finder
  • Product popularity
  • Social influence
  • Usability study

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