Social decision schemes and group processes: Some impacts on decision making

Little research has been done on the impact of social decision schemes on group process variables. Green and Taber created a self-report scale to provide five measures of the group process. These measures deal with the descriptions of an individual’s behaviour as well as others’ behaviour towards a specific person. The items within each measure also probe evaluative ratings of several specific group processes and outcomes. Evaluates the relationship between the process variables and a dependent performance variable - the profit achieved by groups in a marketing simulation game - in an attempt to shed further light on the group process in strategic marketing decision making. A factor analysis reveals a reasonably close concurrence of the experimental data and that of the Green and Taber instrument, leading to the conclusion that the two sets of data were of a similar structure. Attempts to establish a relationship between the Green and Taber process variables and profit. Concludes that negative socio-emotional behaviour and solution satisfaction are positively related to group success. Therefore, the opportunities for negative socio-emotional behaviours such as rejecting others’ positions, arguing and criticizing seem to be worthy of exploration. Since solution satisfaction returned a significant regression, finds that the give-and-take arguments of socio-emotional behaviour contributed to solution satisfaction.