Social decision schemes and group processes: Some impacts on decision making

Deon Nel, Leyland F. Pitt, Pierre Berthon, Gerard P PRENDERGAST

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


Little research has been done on the impact of social decision schemes on group process variables. Green and Taber created a self-report scale to provide five measures of the group process. These measures deal with the descriptions of an individual’s behaviour as well as others’ behaviour towards a specific person. The items within each measure also probe evaluative ratings of several specific group processes and outcomes. Evaluates the relationship between the process variables and a dependent performance variable - the profit achieved by groups in a marketing simulation game - in an attempt to shed further light on the group process in strategic marketing decision making. A factor analysis reveals a reasonably close concurrence of the experimental data and that of the Green and Taber instrument, leading to the conclusion that the two sets of data were of a similar structure. Attempts to establish a relationship between the Green and Taber process variables and profit. Concludes that negative socio-emotional behaviour and solution satisfaction are positively related to group success. Therefore, the opportunities for negative socio-emotional behaviours such as rejecting others’ positions, arguing and criticizing seem to be worthy of exploration. Since solution satisfaction returned a significant regression, finds that the give-and-take arguments of socio-emotional behaviour contributed to solution satisfaction.

Original languageEnglish
Pages (from-to)4-17
Number of pages14
JournalJournal of Managerial Psychology
Issue number6
Publication statusPublished - 1 Sep 1996

Scopus Subject Areas

  • Social Psychology
  • Applied Psychology
  • Management Science and Operations Research
  • Organizational Behavior and Human Resource Management

User-Defined Keywords

  • Decision making
  • Groups
  • Interaction
  • Marketing
  • Simulation


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