Abstract
This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships.
Original language | English |
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Pages (from-to) | 539-548 |
Number of pages | 10 |
Journal | Journal of World Business |
Volume | 48 |
Issue number | 4 |
DOIs | |
Publication status | Published - Oct 2013 |
Scopus Subject Areas
- Business and International Management
- Finance
- Marketing
User-Defined Keywords
- Emerging economy
- Power
- Product innovativeness
- Sensing capability
- Speed to market
- Trust