Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms

Junfeng ZHANG*, Wei Ping WU

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    59 Citations (Scopus)

    Abstract

    This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships.

    Original languageEnglish
    Pages (from-to)539-548
    Number of pages10
    JournalJournal of World Business
    Volume48
    Issue number4
    DOIs
    Publication statusPublished - Oct 2013

    Scopus Subject Areas

    • Business and International Management
    • Finance
    • Marketing

    User-Defined Keywords

    • Emerging economy
    • Power
    • Product innovativeness
    • Sensing capability
    • Speed to market
    • Trust

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