Social axioms and values: a cross‐cultural examination

Kwok Leung*, Al Au, Xu Huang, Jenny Kurman, Toomas Niit, Kaisa Kitri Niit

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

60 Citations (Scopus)


The relationships between social axioms, general beliefs that people hold about the social world, and values, defined as desirable goals for life, were examined in five cultural groups. Results show that the correlations between social axioms and Schwartz's (1992) values are generally low, suggesting that they represent two distinct types of construct. Based on a structural equation modelling approach, results further show that generally speaking, the five axiom dimensions are related to the value types in a meaningful and interpretable manner, and that these relationships are generally similar across the five cultural groups. Implications of these results and directions for future research are discussed.

Original languageEnglish
Pages (from-to)91-111
Number of pages21
JournalEuropean Journal of Personality
Issue number2
Publication statusPublished - Mar 2007
Externally publishedYes

Scopus Subject Areas

  • Social Psychology

User-Defined Keywords

  • Culture
  • Schwartz's values
  • Social axioms


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