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Small Firm Marketing in China: A Comparative Study
Wai Sum Siu
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Corresponding author for this work
Research output
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Contribution to journal
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Journal article
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peer-review
24
Citations (Scopus)
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Dive into the research topics of 'Small Firm Marketing in China: A Comparative Study'. Together they form a unique fingerprint.
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Keyphrases
Small Firms
100%
Marketing in China
100%
China
50%
Hong Kong
33%
Marketing Practices
33%
Owner-managers
33%
Mainland China
16%
Hong Kong Chinese
16%
United Kingdom
16%
Marketing Performance
16%
Chinese Cultural Values
16%
Marketing Executive
16%
Sociocultural Context
16%
Tentative Model
16%
Business Context
16%
Social Sciences
China
100%
Chinese
100%
Comparative Study
100%
Hong Kong
60%
Mainland China
20%
UK
20%
Cultural Values
20%
Research Result
20%
Marketing Performance
20%
Economics, Econometrics and Finance
Marketing
100%