TY - JOUR
T1 - Small Firm Marketing in China
T2 - A Comparative Study
AU - Siu, Wai Sum
N1 - Funding Information:
The author would like to acknowledge the financial support of the U.K./Hong Kong Joint Research Scheme (JRS98/78).
PY - 2001
Y1 - 2001
N2 - This paper examines the influence of Chinese cultural values on marketing practices in different sociocultural settings and business contexts, for example the United Kingdom, Hong Kong and China. 20 Chinese small firms in China were selected and their owner-managers were interviewed. Findings of interviews undertaken by Brooksbank et al. (1992) with 20 British small firm chief marketing executives, and Siu (1997) with 26 Chinese owner-managers in Hong Kong, were collated to form a database for comparison purposes. The research results suggest that the specific marketing practices of Chinese small firms in mainland China are different from those of their counterparts, for example, British and Hong Kong Chinese small firms. A tentative model is developed explaining the factors that appear likely, on the basis of this research, to affect the marketing performance of small firms in China.
AB - This paper examines the influence of Chinese cultural values on marketing practices in different sociocultural settings and business contexts, for example the United Kingdom, Hong Kong and China. 20 Chinese small firms in China were selected and their owner-managers were interviewed. Findings of interviews undertaken by Brooksbank et al. (1992) with 20 British small firm chief marketing executives, and Siu (1997) with 26 Chinese owner-managers in Hong Kong, were collated to form a database for comparison purposes. The research results suggest that the specific marketing practices of Chinese small firms in mainland China are different from those of their counterparts, for example, British and Hong Kong Chinese small firms. A tentative model is developed explaining the factors that appear likely, on the basis of this research, to affect the marketing performance of small firms in China.
UR - http://www.scopus.com/inward/record.url?scp=0035620699&partnerID=8YFLogxK
U2 - 10.1023/A:1011179823847
DO - 10.1023/A:1011179823847
M3 - Journal article
AN - SCOPUS:0035620699
SN - 0921-898X
VL - 16
SP - 279
EP - 292
JO - Small Business Economics
JF - Small Business Economics
IS - 4
ER -