Simple or Complex Logos? The Impact of Logo Complexity on Brand Luxuriousness Perception

Keyphrases

• Brand Luxury 100%
• Logos 100%
• Brand Image 20%
• Craftsmanship 20%
• Valuable Insight 10%
• Consumer Behaviour 10%
• Luxury Brands 10%
• Communication Strategies 10%
• Causal Effect 10%
• Design Communication 10%
• Brand Communication 10%
• Social Media Accounts 10%
• Downstream Consequences 10%
• Scenario Study 10%
• Brand Logo 10%
• Brand Perception 10%
• Logo Design 10%
• Consumer Familiarity 10%
• Social Media Branding 10%
• Perceived Luxuriousness 10%
• Brand Influence 10%

Social Sciences

• Luxury 100%
• Brand Image 100%
• Consumer Behavior 50%
• Communication Strategy 50%
• Familiarity 50%

Earth and Planetary Sciences

• Consumer Behavior 100%