Skip to main navigation Skip to search Skip to main content

Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Research output: Contribution to journalJournal articlepeer-review

111 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media'. Together they form a unique fingerprint.
Sort by:

Keyphrases

Computer Science

Social Sciences

Economics, Econometrics and Finance

Psychology