Shopping experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality

Kung Wong Lau, Pui Yuen Lee, Hiu Fai Lau

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)92-99
JournalAdvances in Economics and Business
Volume2
Issue number2
DOIs
Publication statusPublished - Feb 2014

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