Shopping experience 2.0: An exploration of how consumers are shopping in an immersive virtual reality

Kung Wong Lau, Pui Yuen Lee, Hiu Fai Lau

Research output: Contribution to journal › Journal article

Original language	English
Pages (from-to)	92-99
Number of pages	8
Journal	Advances in Economics and Business
Volume	2
Issue number	2
DOIs	https://doi.org/10.13189/aeb.2014.020205
Publication status	Published - Feb 2014

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author = "Lau, {Kung Wong} and Lee, {Pui Yuen} and Lau, {Hiu Fai}",

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AU - Lee, Pui Yuen

AU - Lau, Hiu Fai

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