Shared Value als Chance für die Unternehmens kommunikation?

Translated title of the contribution: Shared value as an opportunity for corporate communication?

Research output: Contribution to journal › Journal article

Translated title of the contribution	Shared value as an opportunity for corporate communication?
Original language	German
Pages (from-to)	72-78
Number of pages	7
Journal	PR magazin
Volume	49
Issue number	8
Publication status	Published - Aug 2018

Cite this

@article{c1e7fe15c6444608919616d32ac2bf51,

title = "Shared Value als Chance f{\"u}r die Unternehmens kommunikation?",

author = "Ansgar Zerfass and Volk, \{S. C.\} and Chen, \{Regina Y R\} and M. Zhan",

year = "2018",

month = aug,

language = "German",

volume = "49",

pages = "72--78",

journal = "PR magazin",

publisher = "Medienfachverlag Rommerskirchen",

number = "8",

}