Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video

Tanja Aitamurto; Shuo Zhou; Sukolsak Sakshuwong; Jorge Saldivar; Yasamin Sadeghi; Amy Tran

doi:10.1145/3173574.3174119

Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video

Tanja Aitamurto, Shuo Zhou, Sukolsak Sakshuwong, Jorge Saldivar, Yasamin Sadeghi, Amy Tran

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

46 Citations (Scopus)

Abstract

This paper examines the sense of presence, attitude change, perspective-taking, and usability of a split-sphere, first-person perspective 360° video about gender inequality, in which people can choose to watch the narrative from the male or female character's perspective. Sixty-seven participants were randomly assigned to watch (1) the video in 360° split-view in a head-mounted display, (2) the same film as 180° in a HMD, or (3) a flat control version of the video on a laptop. The 360° split view increased the viewers' feeling of personal responsibility for resolving gender inequality, desire to rewatch the video, fear of missing out, and feeling of missing the full story. The 180° video created the strongest sense of presence, embodiment, and understanding of the character. However, people with greater egocentric projection onto the male character felt less responsible for resolving gender inequality, particularly in the 360° split-view.

Original language	English
Title of host publication	CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery (ACM)
Pages	1-12
Number of pages	12
ISBN (Print)	9781450356206, 9781450356213
DOIs	https://doi.org/10.1145/3173574.3174119
Publication status	Published - 21 Apr 2018
Event	2018 CHI Conference on Human Factors in Computing Systems, CHI 2018 - Montreal, Canada Duration: 21 Apr 2018 → 26 Apr 2018 https://dl.acm.org/doi/proceedings/10.1145/3173574

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings
Volume	2018-April

Conference

Conference	2018 CHI Conference on Human Factors in Computing Systems, CHI 2018
Country/Territory	Canada
City	Montreal
Period	21/04/18 → 26/04/18
Internet address	https://dl.acm.org/doi/proceedings/10.1145/3173574

Scopus Subject Areas

Software
Human-Computer Interaction
Computer Graphics and Computer-Aided Design

User-Defined Keywords

360° video
Cinematic virtual reality
Perspective-taking
Storytelling
Usability
User-experience
Virtual reality

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1145/3173574.3174119

Cite this

Aitamurto, T., Zhou, S., Sakshuwong, S., Saldivar, J., Sadeghi, Y., & Tran, A. (2018). Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video. In CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (pp. 1-12). Article 545 (Conference on Human Factors in Computing Systems - Proceedings; Vol. 2018-April). Association for Computing Machinery (ACM). https://doi.org/10.1145/3173574.3174119

Aitamurto, Tanja ; Zhou, Shuo ; Sakshuwong, Sukolsak et al. / Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video. CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), 2018. pp. 1-12 (Conference on Human Factors in Computing Systems - Proceedings).

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abstract = "This paper examines the sense of presence, attitude change, perspective-taking, and usability of a split-sphere, first-person perspective 360° video about gender inequality, in which people can choose to watch the narrative from the male or female character's perspective. Sixty-seven participants were randomly assigned to watch (1) the video in 360° split-view in a head-mounted display, (2) the same film as 180° in a HMD, or (3) a flat control version of the video on a laptop. The 360° split view increased the viewers' feeling of personal responsibility for resolving gender inequality, desire to rewatch the video, fear of missing out, and feeling of missing the full story. The 180° video created the strongest sense of presence, embodiment, and understanding of the character. However, people with greater egocentric projection onto the male character felt less responsible for resolving gender inequality, particularly in the 360° split-view.",

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author = "Tanja Aitamurto and Shuo Zhou and Sukolsak Sakshuwong and Jorge Saldivar and Yasamin Sadeghi and Amy Tran",

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Aitamurto, T, Zhou, S, Sakshuwong, S, Saldivar, J, Sadeghi, Y & Tran, A 2018, Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video. in CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems., 545, Conference on Human Factors in Computing Systems - Proceedings, vol. 2018-April, Association for Computing Machinery (ACM), pp. 1-12, 2018 CHI Conference on Human Factors in Computing Systems, CHI 2018, Montreal, Canada, 21/04/18. https://doi.org/10.1145/3173574.3174119

Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video. / Aitamurto, Tanja; Zhou, Shuo; Sakshuwong, Sukolsak et al.
CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), 2018. p. 1-12 545 (Conference on Human Factors in Computing Systems - Proceedings; Vol. 2018-April).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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ER -

Aitamurto T, Zhou S, Sakshuwong S, Saldivar J, Sadeghi Y, Tran A. Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video. In CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM). 2018. p. 1-12. 545. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/3173574.3174119

Sense of presence, attitude change, perspective-taking and usability in first-person split-sphere 360° video

Abstract

Publication series

Conference

Scopus Subject Areas

User-Defined Keywords

UN SDGs

Access to Document

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