Abstract
Informed by the Cognitive Mediation Model of media learning, this study explores how self-efficacy and information-processing strategies jointly impact the learning of health knowledge. Using survey data (N=1409), the study examines the roles that self-efficacy, motivation of media use, news attention, and elaboration play in acquiring knowledge about swine flu during the 2009 global pandemic crisis. Results support the hypothesized relationships among self-efficacy, motivation, attention to and elaboration of swine flu news, and knowledge about the flu. Implications of the findings to advance the research in mediated cognitive learning are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 54-67 |
| Number of pages | 14 |
| Journal | Asian Journal of Communication |
| Volume | 23 |
| Issue number | 1 |
| Early online date | 8 Nov 2012 |
| DOIs | |
| Publication status | Published - 1 Feb 2013 |
User-Defined Keywords
- attention
- elaboration
- information-processing strategies
- knowledge
- motivation
- self-efficacy
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